BecomingForYou launches a physical store while thriving online. Why is this necessary?

The consumer is always evolving. How eCommerce sites work is also evolving with innovative tech, dynamic market strategies and shifting profitability. One year (and counting) of the pandemic has changed how we shop and what we buy. In the years before COVID-19, developed countries usually have shown a higher share of active online shoppers as internet access is available at a broad scale. However, over the first half of 2020, COVID-19 evolved into a global pandemic affecting people’s daily lives worldwide. …


So far, 2020 has been full of unexpected, world-shocking events. Many industries and niches have been shaken to the bones, and things will never be the same. Money has made a significant shift, and most online-related businesses are better than before, while many small local ones took a massive blow. E-commerce is one of those industries that will continue to blossom as more and more people move to shop online.

Sustainability is not a negligible factor for online shops. The growing trend of environmental sustainability is humanity’s reflex to fight the destructive nature of the “grow or die” imperative of…


Who decides what is in and what is out?

I have always wondered where trends come from and how style evolves. Only to find out on this venture that trend forecasting is a real thing. Fashion experts and connoisseurs work hard to put together data from the past season to carefully predict what will be popular in this fashion season, starting from colour, texture, patterns to footwear in hopes of striking a chord with consumer demand.

Social media influencers, culture, movies, music, fashion houses and many more factors come into play when we are talking about influencing trends. The most…


Do you enjoy sitting home all alone, watching anime all day? Or do you relate to the emotions of anime characters more than human beings? Well, if any of the above is the case with you, then “Otaku” is the word you’re looking for.

Otaku refers to someone who has a devotion to a subject or hobby (not necessarily anime) to the point of not leaving home. Whatever the matter, the word has been used for people with consuming interests, particularly in anime and manga. …


BecomingForYou launches a new “Home and Gifts” category under which we offer the best selections to find unique accents and provide the right ambience to your home. check it out here!

The need to do art and share is a gift from our cave-dweller ancestors who started painting pictures on their walls centuries ago. Home decor dates back to ancient Egyptians furnishing their mud homes, the Romans painting marble ceilings and medieval Europe with its period of sombre colours.

Here we are in an era where style is more individual than ever, and lifestyles shift very quickly. Especially in these…


So, whenever I have a topic in mind to write a blog about, I do some research here and there, and this time I chose to write about Floral Shirts as promised.

Going through google, I saw an annoying search suggestion saying, “Do straight men wear floral shirts?”

These kinds of questions, opinions and doubts disgust me in people. Why does it really matter? This world is full of people who have a lot to say about what other people say, do and wear, and I found quite often that when the same guys/people who have a lot to say…


Fashion trends change with the change in season. The fashion industry traditionally works in two distinct seasons, but we know the seasons do not work that way. Most blame climate change, but that’s another topic to cover. But because of this, catching up with the fashion trends and the changing seasons becomes difficult.

Was there ever a time when you ended up dressing up too hot or too cold for the weather? Just when you show up dressed up for the hot weather, the wind blows, and you are cold again with all those chills down your spine. Well, that…


One man’s style must not be the rule of another’s. - Jane Austen

Like everything else, menswear was shaped by the culture and tradition around people. We continue to look into the foundation of individuality all around the world. Style is, above all else, personal.

For instance, in western culture, an era from the 1800s to the 1900s was dictated by long frock coats, waistcoats and top hats. Whereas in Bhutan, the national dress (Gho) has remained an imperative measure to preserve the sovereignty of the nation. …


On September 22, 1994, the show Friends aired on the television for the first time, featuring six unknown actors who rose to unimaginable fame levels. The show portrayed the lives of six friends living in New York City. Since then, Friends is arguably considered to be one of the most loved and enjoyed performances that ever existed. Despite the hilarious, unexpected and ironic plot, people find it very relatable to their lives even to this day.

Of the six main Friends cast, Jennifer Aniston turned out to be the most famous. Aniston played the role of Rachel Green, who was…


“Trendy is the last stage before tacky.” — Karl Lagerfeld.

Minimalism in fashion

Minimalism became popular in the 50s and 60s for its simplistic trends in music and design. It stemmed from the German-born American architect Ludwig Mies van der Rohe, whose forms crafted in elegant simplicity exemplified his famous principle that “less is more.” As it became popular in home design and architecture, minimalist styles started becoming more appealing.

Minimalist art found its root in abstract art that was usually depicted simple shapes while displaying the essential features. This type of art did away with gestural expressionism.

In Minimalist visual arts, the…

Becoming For You

Global Fashion Distribution

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